--- title: "Credit and Compliance Partner, Credit Bureau Connection, Rebrands as Informativ" description: "FRISCO, Texas, Jan. 19, 2023, Credit Bureau Connection (CBC), a provider of credit-focused lead generation, credit report and compliance solutions to..." url: https://capstreet.multisites.ai/news/credit-and-compliance-partner-credit-bureau-connection-rebrands-as-informativ publisher: Capstreet phone: +1-713-332-2700 contact: https://capstreet.multisites.ai/contact --- # Credit and Compliance Partner, Credit Bureau Connection, Rebrands as Informativ AutomotivePublished January 19, 20233 min read ![Capstreet team members at Houston Reads Day](https://capstreet.multisites.ai/_astro/houston-reads-day.DxNd9bIr_Z23gxjt.webp) FRISCO, Texas, Jan. 19, 2023 — Credit Bureau Connection (CBC), a provider of credit-focused lead generation, credit report and compliance solutions to automotive dealers, lenders, and other end markets, today announced a corporate rebrand to Informativ (“Informativ” or the “Company”). Informativ is backed by Capstreet, a Houston-based lower middle market private equity firm. Informativ brings CBC together with CreditDriver and Dealer Safeguard Solutions (DSGSS), companies CBC acquired over the last two years, under one cohesive brand. With a long history of dealership marketing, fraud protection, dealer compliance, and credit reports, Informativ is a complete and proactive credit and compliance solution that encompasses the customer experience from lead generation through a transaction. The Company helps to simplify the complex by providing trackable, enriched leads and qualified buyers, a protected and compliant sales process, and a fast, reliable credit partner. “Rebranding as Informativ is more than just a name change,” said David Carner, CEO of Informativ. “Over the last year, we’ve created a comprehensive solution that enables businesses to have a seamless and consistent credit and compliance process that benefits their operations and their consumers. We plan to continue to innovate and expand our capabilities to better serve our clients while providing the exceptional customer service for which we’re known.” “This is an exciting milestone for Informativ, reflecting the vision and strategy that David and Capstreet set out for the Company,” said Rick Pleczko, CEO, Operating Executive Group at Capstreet and Executive Chair at CBC. “David and his team have created an offering that enables customers to track and deliver qualified leads, reduce risk exposure and easily obtain credit reports all in one place, and we’re proud to continue to support Informativ’s development.” Informativ also announced it has relocated its corporate headquarters to Frisco, TX, while its former headquarters in Fresno, CA, will serve as its Innovation & Client Success Center. The Company will be unveiling its new name and branding during the automotive industry’s biggest event, NADA, in Dallas from January 27 – 29, 2023. ## About Informativ Informativ, formerly known as Credit Bureau Connection, offers credit-focused lead generation, credit report and compliance solutions to the automotive and general consumer finance industries across the United States. The Company optimizes and automates the consumer finance qualification process through a fast, easy-to-use, and secure software platform made available to its extensive network of software affiliate partners. Informativ’s products and solutions place a heavy emphasis on compliance and identity verification to support the credit application and credit report process. Please visit [www.informativ.com](http://www.informativ.com/) for additional information. ## About Capstreet Founded in 1990, Capstreet invests in lower middle market software, tech-enabled services, and industrial business services companies. With over 45 platform investments and over 200 add-on acquisitions since inception, Capstreet’s investment strategy is focused on utilizing its Capvalue Framework™ to help accelerate growth and profitability, and help create long term sustainable businesses. The majority of Capstreet’s investments have been with founder- or entrepreneur-owned businesses. For more information, visit the Capstreet website, [www.capstreet.com](https://capstreet.multisites.ai/). ## Terms on this page - [Lower Middle Market](https://capstreet.multisites.ai/glossary/lower-middle-market) - [Private Equity](https://capstreet.multisites.ai/glossary/private-equity) ## Keep reading - [Automotive technology private equity for dealer-focused companiesCapstreet invests in automotive technology businesses that help dealerships. The firm targets solutions for sales, marketing, finance and insurance, and service lane operations. It describes several recent investments in the sector and looks for owners with $3 to $15 million of EBITDA who want a majority capital partner.](https://capstreet.multisites.ai/industries/automotive) - [Business Succession and Exit Options: How to Choose the Right Next Step for Your CompanyOwners have five main exit paths: transfer to family, sell to management, sell to employees through an ESOP, sell to a strategic buyer, or partner with private equity. Each trades price, speed, control and legacy differently. Start planning at least three to five years before you want to step back.](https://capstreet.multisites.ai/business-succession-and-exit-options) - [Buy and Build Strategy: How a Platform Company Grows Through Add-On AcquisitionsA buy and build strategy starts with one well-run platform company and adds smaller businesses to it over time. The goal is a larger, more capable company than any single piece could be. It fits fragmented industries best. Owners of smaller firms can sell to a platform and often stay on.](https://capstreet.multisites.ai/buy-and-build-strategy) - [Construction technology private equity for software ownersCapstreet believes technology can drive large changes in construction efficiency and project delivery. It targets software businesses that support project and financial management for general contractors and sub-contractors. The firm sees the industry as early on its technology adoption curve and looks for owners with $3 to $15 million of EBITDA.](https://capstreet.multisites.ai/industries/construction) - [Capstreet deal criteria: the companies we look forCapstreet looks for entrepreneur-owned business services companies with $3 to $15 million of EBITDA. We make primarily majority investments, and entrepreneurs reinvest alongside Capstreet. We want a tenured team, solid financials, a defensive business model, untapped growth potential and a niche advantage. We invest across 12 industries.](https://capstreet.multisites.ai/deal-criteria) - [The due diligence checklist for owners selling to private equityDue diligence is the buyer's check of your business after you sign a letter of intent. Private equity firms review five areas: financial (quality of earnings), operations, tax, HR and benefits, and legal. Owners who gather clean records before the process starts shorten it and face fewer surprises.](https://capstreet.multisites.ai/guides/due-diligence-checklist-for-owners) ## Ready to get started? Let’s talk. Tell us about your company and what you want next. Conversations are private, and there is no obligation. [Start a conversation](https://capstreet.multisites.ai/contact) [(713) 332-2700](tel:+1-713-332-2700)[connect@capstreet.com](mailto:connect@capstreet.com) ![Capstreet team members at a Houston elementary school for Houston Reads Day](https://capstreet.multisites.ai/_astro/houston-reads-day.DxNd9bIr_tggWP.webp)