---
title: "The Capstreet Group Announces Investment in TradePending"
description: "Houston, Texas, (February 23, 2021):The Capstreet Group, LLC is pleased to announce the completion of the majority recapitalization of TradePending, LLC."
url: https://capstreet.multisites.ai/news/the-capstreet-group-announces-investment-in-tradepending
publisher: Capstreet
phone: +1-713-332-2700
contact: https://capstreet.multisites.ai/contact
---

# The Capstreet Group Announces Investment in TradePending

HealthcarePublished February 23, 20213 min read

![Capstreet team members at Houston Reads Day](https://capstreet.multisites.ai/_astro/houston-reads-day.DxNd9bIr_Z23gxjt.webp)

\*\*Houston, Texas – \*\*(February 23, 2021):The Capstreet Group, LLC is pleased to announce the completion of the majority recapitalization of TradePending, LLC. (“TradePending” or the “Company”), in partnership with the founders and shareholders.

Founded in 2014 and headquartered in Chapel Hill, North Carolina, TradePending’s mission is “simple automotive”. The Company builds software for car dealerships that brings accuracy, transparency, and simplicity to both their customers and consumers alike. The solution leverages vehicle pricing data to enable digital retailing, optimize online conversions, and maximize profitability for trade-in vehicles.

“From the outset, we were impressed with the Capstreet team. They took the time to not only understand the industry and our business model, but also the culture and spirit that makes our company tick,” said Brice Englert, TradePending’s CEO. “With this new partnership we’re setting the stage for accelerated organic growth. As we continue to build a scalable organization, that opens up opportunities for us to explore new areas within automotive as well.” Englert added, “Our dealer customers continue to face a more competitive market than ever, especially in pre-owned, that necessitates solutions to help them source, manage, merchandise and sell used and new inventory. TradePending has given thousands of dealers a competitive edge for seven years, and this partnership with Capstreet will allow us to be more innovative and aggressive than ever before.

Adrian Guerra, Partner with Capstreet, commented, “TradePending is a dynamic company that has created significant growth momentum due to its unique value proposition. Brice and the rest of the management team have done a great job building the business, and we look forward to partnering with them in the next phase of growth.” Chas Richard, a Vice President with Capstreet, added, “TradePending has tremendous potential as a platform with numerous opportunities to expand and enhance its solutions through internal investments and add-on acquisitions.”

TradePending is the second investment for Capstreet V, LP, which has $500 million of committed capital.

The Capstreet team for the TradePending investment also included Rob Madorsky and Evan Harmon.

Portico Capital served as the exclusive financial advisor to TradePending. Willkie Farr & Gallagher served as Capstreet’s legal counsel, while Robinson Bradshaw served as legal counsel for TradePending.

## About The Capstreet Group

The Capstreet Group is a Houston, Texas based private equity firm that invests in owner-managed, lower middle market companies. Capstreet targets companies operating in the outsourced business service sector and the industrial distribution, services and manufacturing sectors. Capstreet’s approach is to partner with excellent management teams to build out corporate infrastructure, accelerate growth and profitability, and create long-term sustainable businesses. For more information, visit The Capstreet Group website, [www.capstreet.com](https://capstreet.multisites.ai/).

## Terms on this page

-   [Majority Recapitalization](https://capstreet.multisites.ai/glossary/majority-recapitalization)
-   [Lower Middle Market](https://capstreet.multisites.ai/glossary/lower-middle-market)
-   [Private Equity](https://capstreet.multisites.ai/glossary/private-equity)

## Keep reading

-   [Automotive technology private equity for dealer-focused companiesCapstreet invests in automotive technology businesses that help dealerships. The firm targets solutions for sales, marketing, finance and insurance, and service lane operations. It describes several recent investments in the sector and looks for owners with $3 to $15 million of EBITDA who want a majority capital partner.](https://capstreet.multisites.ai/industries/automotive)
-   [Business Succession and Exit Options: How to Choose the Right Next Step for Your CompanyOwners have five main exit paths: transfer to family, sell to management, sell to employees through an ESOP, sell to a strategic buyer, or partner with private equity. Each trades price, speed, control and legacy differently. Start planning at least three to five years before you want to step back.](https://capstreet.multisites.ai/business-succession-and-exit-options)
-   [Buy and Build Strategy: How a Platform Company Grows Through Add-On AcquisitionsA buy and build strategy starts with one well-run platform company and adds smaller businesses to it over time. The goal is a larger, more capable company than any single piece could be. It fits fragmented industries best. Owners of smaller firms can sell to a platform and often stay on.](https://capstreet.multisites.ai/buy-and-build-strategy)
-   [Construction technology private equity for software ownersCapstreet believes technology can drive large changes in construction efficiency and project delivery. It targets software businesses that support project and financial management for general contractors and sub-contractors. The firm sees the industry as early on its technology adoption curve and looks for owners with $3 to $15 million of EBITDA.](https://capstreet.multisites.ai/industries/construction)
-   [Capstreet deal criteria: the companies we look forCapstreet looks for entrepreneur-owned business services companies with $3 to $15 million of EBITDA. We make primarily majority investments, and entrepreneurs reinvest alongside Capstreet. We want a tenured team, solid financials, a defensive business model, untapped growth potential and a niche advantage. We invest across 12 industries.](https://capstreet.multisites.ai/deal-criteria)
-   [The due diligence checklist for owners selling to private equityDue diligence is the buyer's check of your business after you sign a letter of intent. Private equity firms review five areas: financial (quality of earnings), operations, tax, HR and benefits, and legal. Owners who gather clean records before the process starts shorten it and face fewer surprises.](https://capstreet.multisites.ai/guides/due-diligence-checklist-for-owners)

## Ready to get started? Let’s talk.

Tell us about your company and what you want next. Conversations are private, and there is no obligation.

[Start a conversation](https://capstreet.multisites.ai/contact)

[(713) 332-2700](tel:+1-713-332-2700)[connect@capstreet.com](mailto:connect@capstreet.com)

![Capstreet team members at a Houston elementary school for Houston Reads Day](https://capstreet.multisites.ai/_astro/houston-reads-day.DxNd9bIr_tggWP.webp)
